The modern and idealized concept of mobility-as-a-service (MaaS) promises to provide seamless, integrated multi-modal transportation services that can deliver less congested, more equitable, and more carbon-efficient transportation in cities. While many public agencies and companies (large and small) have invested significant resources to deliver MaaS solutions, many have struggled to deliver on the true promise of integrated mobility that achieves key societal goals.
The purpose of this report is to provide an overview of the latest best practices that can enable the effective delivery of MaaS applications, and to outline the crucial role of mobility management. Aligned with the most widespread definition of MaaS, we present a new framework for conceptualizing mobility management—city-facing digital solutions to optimize mobility services that public agencies will need alongside consumer-facing MaaS applications.