Redwood City Deepens Partnership with Populus to Advance Curb Management
Redwood City joins a growing cohort of cities advancing their curb management strategies with robust technology solutions powered by Populus.
SAN FRANCISCO, CA - January 28, 2025 — Populus, the global leader for curb and mobility management solutions, is proud to announce the expansion of its partnership with Redwood City, California. Building on a collaboration that began in April 2023 managing shared mobility, Redwood City will now leverage Populus’s complete Curb Manager Platform to shape the future of their right-of-way management.
In 2024, Redwood City adopted the Populus Curb Manager: Parking Insights product to gain actionable insights into curb demand and parking activity. Now, with the addition of Curb Manager: Curb Regulations, the City will be empowered with tools to digitize, manage, and communicate complex curbside rules more effectively. This addition empowers the City to digitize and analyze curb regulations, integrate diverse real-time parking data, and more actively manage curbside demand and revenue – unlocking a new generation of making more data-driven decisions.
The City is able to dive into robust parking analytics through the Parking Insights product to understand where demand hotspots exist.
“Redwood City is committed to leveraging innovative tools to improve mobility, reduce congestion, and enhance road safety,” said Malahat Owrang, Principal Transportation Planner. “Expanding our partnership with Populus allows us to optimize the management of our public right-of-way and align our curbside strategy with the City’s sustainability and mobility goals.”
Populus’s platform enables cities to centralize curb rules in a digital format, ensuring transparency and compliance for various stakeholders, including connected fleets and mobility providers. Combined with parking analytics, these tools empower Redwood City to:
Enhance safety and reduce congestion: Streamline curbside operations to improve traffic flow and minimize conflicts.
Promote sustainability: Reduce emissions by supporting efficient curb use and turnover.
Optimize public right-of-way management: Digitize and analyze curb data to better allocate space for diverse urban needs.
Redwood City will now access a comprehensive curb inventory and mapping tools to analyze how limited curbspace is utilized around the city.
“We’re thrilled to continue our collaboration with Redwood City and support their vision for safer, more sustainable streets,” said Regina Clewlow, CEO and Co-Founder of Populus. “The adoption of Curb Regulations demonstrates the City’s leadership in embracing digital tools to modernize curb management and create a more connected urban environment.”
Populus's partnership with Redwood City follows a trend of cities across North America embracing the concept of the digital curb and innovative right-of-way management solutions. The collaboration underscores Populus's commitment to empowering cities with the tools and technologies needed to build more efficient, sustainable, and connected urban environments.
Populus has partnered with over 100 cities worldwide, delivering cutting-edge solutions to address the evolving challenges of urban mobility and curb management. Redwood City’s expanded investment highlights the growing trend among municipalities to adopt digital tools that enhance efficiency and sustainability.
About Populus
Populus helps city departments of transportation and parking authorities transform urban mobility by effectively managing ever-growing connected vehicle fleets and congestion in the public right-of-way. The Populus platform is the only comprehensive solution that helps cities code their curbs, aggregate parking data, and deploy digital smart zones to improve curbside management. Our first-of-its-kind GPS-enabled parking technology enables commercial fleets to pay for curbside usage through safe, frictionless payments. Populus is a trusted partner of over 100 cities around the world.